How the Right Packaging Can Help Grow Your Cannabis Business
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Dispensary shelves are where your products get the most visibility. So, if you want them to sell, you must win the battle of the shelf. Your products need to be eye-catching and attractive enough to entice potential customers to make a purchase. And the best way to put your brand in the heart of cannabis consumers is through your packaging.
Product packaging is a huge part of the shopping experience. And a meaningful product package can convince a customer that your brand is the right choice. You might be surprised how many decisions are influenced by packaging. One recent study found that 72 percent of consumers say that the package influences their purchase decision. And it can be more effective at making a brand stand out than traditional forms of marketing.
If you aren't putting enough emphasis on your packaging, you're missing out on opportunities to gain new customers, promote your brand, and grow your business. Let's take a look at how cannabis packaging can affect sales and why it's so important!
Why Quality Packaging Matters
According to a study on the impact of packaging on consumer buying decisions, great packaging is essential for a successful product. Your packaging should be your calling card and a crucial component of your brand identity. And it can show your customers why your products resonate with their needs and values.
Here are the most important roles that packaging plays and how it can benefit your marketing efforts.
Standing Out
For every cannabis product on the market, countless other brands are competing for the customer's attention—one way to stand out from the crowd is to have captivating packaging. Let your packaging make your products shine and tell a unique story about your brand.
Brand Recognition
Have you ever wondered why customers instantly recognize certain brands? Packaging with a company logo and the right fonts and colors not only makes your brand stand out but also increases cognitive recall.
Information
While packing will help your marketing efforts, it's also an essential tool to provide information about your products. Each state has cannabis packaging compliance regulations and information you must share with the customer. And good product packaging helps consumers make informed choices about what's right for them.
Protection
One of the most critical functions of cannabis packing is to protect the product. Good packaging is designed to keep the products protected from damage by the environment and human handling. It keeps your products fresh and free from breakage and other elements that can compromise quality.
Grow Your Cannabis Business with the Right Packaging
What do we mean by "the right" packaging? It should articulate what makes your brand the right choice. But it should also remain functional and focus on cultivating a holistic consumer experience. Here's how.
Design
First impressions matter, and your exterior packaging is your customers' first experience with your product. Things like logo, font, language and texture all affect the feelings evoked when a customer looks at your product.
Legal cannabis branding has started to trend away from the more cliché "stoner" images (like humongous pot leaves and Rasta-inspired colors pallets) and is currently embracing a vibe of luxury and style. High-end cannabis packaging can be minimalistic, elegant, or fancy—but always made from noticeably high-quality materials.
Here are three trends in branding design and packaging that have taken hold in modern cannabis culture:
Minimalism
Embracing a minimalist approach can give brands a more contemporary and stylish look. Clean and straightforward designs fit well with traditional relaxation or meditation themes but elevate a brand to the new era.
Focus on Health
Medical cannabis is still more accepted nationwide than recreational, and many cannabis consumers use it for health benefits. Brands can tap into their products' therapeutic properties by choosing imagery that brings to mind a healthy lifestyle and even medicine and pharmaceuticals.
Green in Color and Philosophy
There's a big movement right now towards considering our impact on the planet, and cannabis users tend to appreciate the plant's natural roots. Brands that embrace sustainability can show this through their packaging. Muted greens and browns and the right language can indicate that a brand is environmentally minded.
Sustainability
Ethical and sustainable business practices are increasingly in demand. And according to Nielson, almost half of shoppers in the US say they will change their purchasing habits to benefit the environment.
While the cannabis industry is growing exponentially, it is also producing a tremendous amount of waste from packaging. Canada alone had an estimated 10,000 tons of packaging waste during its first year of legalization due to its use of plastics.
Many companies are working to solve this problem using recycled glass, plant-based plastics, reclaimed ocean plastics, and other sustainable materials that contribute to a circular economy. Using eco-friendly packaging helps brands reach environmentally conscious consumers, but it also makes a big impact on the global problem we face.
Cannabis consumers are often looking for products with organic and natural ingredients grown with sustainable farming techniques. But they also care about reducing waste. Using eco-friendly packaging is a powerful way to show that your brand cares and can help you stand out from the rest.
Quality Material
Plastic, tin, and foil are all frequently used materials in cannabis packing. But nothing stands up to the effectiveness and aesthetic of glass jars for packing cannabis. Glass is airtight, smell-proof, and helps preserve potency. It’s excellent and preventing buds from drying up and becoming moldy.
Not only are plastic bags and containers hard to recycle, but they often carry a static charge that can pull trichomes away from the bud. Glass has a neutral charge that will allow precious trichomes to stay intact—plus it's easy to recycle.
Glass is also great for showcasing the qualities of buds. Using glass jars ensures that they will keep their shape and beautiful structure. Glass jars can allow edibles to be displayed visually while also protecting them, and work well for storing concentrates. They provide a high-end look that consumers associate with quality cannabis, and will last long after enjoying the product.
Are you ready to take your packaging game to the next level? We provide truly eco-friendly and customizable packaging that aligns with your brand values.Get in touch with us today for a quote and free samples. We can't wait to help you grow your cannabis business in a sustainable way!