Go Green with your Canna-Business in 2022!
As 2022 planning is in full swing across marketing, cultivation, operations, and more, there’s no better time to plan for sustainability than now! Whether you’re a brand, a farm, or an auxiliary business, committing to sustainability is about more than protecting the planet (which is very important!), it’s about protecting your profits. We’ve collected a handful of activities you can take on in 2022 to make your business more sustainable financially and environmentally.
Sustainability Consultant
If you’re able to, hiring a sustainability consultant to evaluate your business’s waste is a powerful first step with a strong ROI. Sustainability consultants will review all of your systems, identifying the opportunities you have to conserve resources. With an expert on your side, you’ll be positioned to find where you get the ‘most bang for your buck’ with your sustainable investments. The consultant will walk you through which eco-friendly changes you can make to create the most impact on your bottom line. To get started, reach out to one of the many organizations like Envirocann who offer these services.
Sustainable Packaging
The best time to plan for your 2022 sustainable packaging is right when you’re planning your 2022 product schedule. While you’re focused on what cannabis products you’ll offer, the supply chain to produce those products, and the marketing you’ll do to promote them you should also make sure you plan for the costs, lead time, and processing of your packaging. Last year, a Boston Consulting Group study found 74% of consumers will pay more for sustainable packaging, so making the switch for 2022 is not just about the environment, it’s about showing up how your customers want you to show up. Aligning with your audience’s values will drive the brand loyalty that will serve you in the long-term. When you’re ready to place your packaging order, we’re here to help guide you through the world of planet-first packaging.
Waste Management
There are many different ways to reduce the waste of your operation from big investments to small meaningful changes. At a high level, focusing on keeping your ecosystem in balance is the best way to avoid using extra pesticides, electricity, water, and fertilizer. At a smaller scale, as you walk through your facility, look for opportunities like using reusable or biodegradable ties for your METRC labels, composting your plant waste on-site into soil for your seedlings, or repurposing waste water. Just like making small changes at home, these small steps for your operation are an important foundation for you to build from.
Regardless of what green strategies you adopt in 2022, getting started is the most important thing you can do! Follow along with our blog for new ideas, strategies, and opportunities to build a sustainable future for your business, the cannabis industry, and our planet.